The Signal
Opportunity Lab
Let's explore what's next together
New Consumer
Tribes
Tribes
Format
Mutations
Mutations
Scenes
Without Borders
Without Borders
Ingredients Speak
New Languages
New Languages
See a signal
that fits your brand ?
that fits your brand ?
Tell us which one
— we'll share how our capabilities can support your exploration.
Start a conversation
Sources: Euromonitor, Mintel, FMCG Gurus, Nutrition Business Journal.
New
Consumer
Tribes
Consumer
Tribes
The Signal
A shift we're watching: mature consumers are redefining what's next.
The Data
60%
By 2030, adults aged 60+ will control 60% of urban disposable income in developed markets.
(Source: Euromonitor)
(Source: Euromonitor)
In Brief
• Active seniors: need joint support + cognitive sharpness
• Solo dwellers: seek convenience + emotional comfor
• Solo dwellers: seek convenience + emotional comfor
What If
What if you could shape solutions for audiences the market often overlooks?
We can help explore what that might look like.
We can help explore what that might look like.
* Data based on internal studies and available upon request.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
Format
Mutations
Mutations
The Signal
A shift we're watching: how people take nutrition is evolving.
The Data
40%
40% of supplement users have skipped doses because they hate swallowing pills.
(Source: Mintel)
(Source: Mintel)
In Brief
• Chewable formats that feel like treats
• Interactive delivery that engages the senses
• Interactive delivery that engages the senses
What If
What if the format itself could make people look forward to taking their nutrition?
We can help bring those ideas to life.
We can help bring those ideas to life.
* Data based on internal studies and available upon request.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
Scenes
Without
Borders
Without
Borders
The Signal
A shift we're watching: nutrition is moving into daily rituals.
The Data
67%
67% of consumers are interested in products that combine nutrition with daily rituals like coffee or skincare.
(Source: FMCG Gurus)
(Source: FMCG Gurus)
In Brief
• Desk-drawer nutrition for on-the-go focus
• Bedtime rituals with sleep-supporting formats
• Bedtime rituals with sleep-supporting formats
What If
What if your product could live in the moments people already love — not add to their to-do list?
We can help design for real life.
We can help design for real life.
* Data based on internal studies and available upon request.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
Ingredients
Speak New
Languages
Speak New
Languages
The Signal
A shift we're watching: new ingredient categories are gaining attention.
The Data
83%
83% of consumers don't understand supplement labels. But 71% say they'd pay more for ingredients they recognize as "smart."
(Source: Nutrition Business Journal)
(Source: Nutrition Business Journal)
In Brief
• Adaptogens moving from niche to mainstream
• Postbiotics emerging as the next frontier
• Postbiotics emerging as the next frontier
What If
What if you could translate emerging ingredients into stories your customers trust ? We can support your sourcing and formulation..
* Data based on internal studies and available upon request.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.